Why are immersive experiences popular?

A recent study showed that younger consumers who are ready to spend money would rather spend that money on experiences than objects. With a focus on brands that give inspiration and meaning instead of a monetary value to consumers. This survey helped provide information that showed the industry giants that they should transfer from promoting products to promoting experiences. With that came the rise of promoting whole immersive experiences that consumers can take part in giving them a story to tell instead of a product to show.

A study done by Amit Kumar and Thomas Gliovich of Cornell University as well as Matthew A Killingsworth of Berkeley University focused on what it is that consumers truly want and it found that there has been an increase in the consumers preferring an experience instead of a material purchase. This contradicts what industry giants over the last many years have believed therefore we have seen a new trend of experiences coming forward. Examples such as the Van Gogh experience where users can input themselves into the work of the acclaimed artist Van Gogh.

The want for experiences comes from our desire to create lasting memories that will serve us for a lifetime instead of products that may serve us for a few years. That ability for immersive experiences  to give people a lasting memory that they can share with others or their friends. These experiences are able to formulate the basis for creating a lifetime of memories giving the opportunity for everybody to be able to  gather an understanding from and formulate their own interpretation.

(Experiences cater to those of all ages. Credit Artplay)

Immersive experiences allow users to feel as if they are a part of the exhibit story and all. This can help foster a sense of being and belonging that other exhibits cannot begin to develop.  One reason for this popularity is that immersive experiences can offer a sense of escapism that is simply not possible with traditional forms of entertainment. When you immerse yourself in a new world, whether it be a virtual reality game or an escape room, you can forget about your everyday problems and enjoy some much-needed relief from the stresses of daily life. In addition, immersive experiences often require players to work together in order to succeed, fostering a sense of camaraderie and cooperation. Finally, many immersive experiences are designed to be highly replayable, providing hours of enjoyment for those who are looking for a long-term investment. With so much to offer, it’s no wonder that immersive experiences are becoming more and more popular.

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More and more, people are looking for immersive experiences that transport them out of their everyday lives. Whether it’s stepping into a virtual reality world or attending a live event,immersive experiences are becoming increasingly popular. And it’s no wonder why: they offer a chance to escape the mundane and experience something completely new. If you’ve never tried an immersive experience, make sure to add it to your bucket list. You won’t be disappointed. From the thrill of a roller coaster to the excitement of a live concert, there’s an immersive experience out there for everyone. So what are you waiting for? Check out Lumen and Forge for an immersive experience near you.

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